How do you pronounce Oracle Application Express?

Okay, so HTMLDB was a bit of a mouthful but it's still a good three syllables short of Oracle Application Express. And at least it was short to type. OAE is no good either. It sounds like Tom just after Jerry whacks his toe with a hammer. Oh!Eh!Eee!

I expect the creatives in Marketing have sunk many martinis into the quest for a new name but this one is just not as meaningful as HTMLDB. Furthermore, given that we already have Oracle Applications, Oracle Express and Oracle Express Edition this new name just seems destined to cause confusion. Has Larry imposed some kind of budget on the number of words that can be used in products names?

One of the good things about Raptor is its cool name. That is a name clearly targetted at hax0r d00dz (or least people who got into computing through Amiga and Spectrum games). What we need is a similar cool and easy to pronounce name for HTMLDB. Not another dinosaur. Something cuter, friendlier but just as smart. Project Meerkat anybody?

Update

Since posting this it has occured to me that a compromise solution could be to use the same convention as when Prince changed his name to an unpronounceable symbol. Not OAE but The Application Formerly Known As HTMLDB, which gives us the very nice acronym TAFKAH ("As Ivor Jones awoke one morning from uneasy dreams he found himself transformed in his bed into a gigantic insect").